Using connectivity to enhance your shared living brand

Technology has the amazing double characteristic of not just simply being physically instrumental, but also serving to add value to crucial intangible assets like your brand. By making your spaces safer, more integrated, sustainable and smart, you can position your offering in a variety of creative ways that only something like the Internet of Things can provide. In this piece, Vince Jouan, VP EMEA at Wifirst, explains exactly how your brand can reap the benefits of current and emerging technologies in coliving.